Beware Of What Lies Beneath The Identity Theft Message
If you type in "identity theft" on Google today, you'll find one of the big consulting firms advertising its services under the "identity theft" guise.
The sad truth is the consulting service caters to big companies able to pay $1000 - $3000 a day. What the service doesn't do is help the average person figure out what he or she needs to do.
On the consulting firm's web site, it's identity theft article mentions "identity management" for instance. "Identity management" usually refers to how a big company manages its (employee) user ID in a safe, secure, organized and unified fashion. "Identity management" doesn't deal directly with the accepted household term "identity theft." This confuses the matter.
Sure. Big companies need to fix its security to prevent breaches that expose personal info to possible identity theft. But to distort "identity management" and "risk management" consulting services for big companies as solutions to everyday identity theft does a disservice to the public.
My point is this: Here's a case of big business exploiting identity theft awareness by using an alarming household term to send a sales message to other big businesses - not to ordinary folks. Beware of the motive that lies beneath the message when you're looking for info to protect yourself from identity theft.
The sad truth is the consulting service caters to big companies able to pay $1000 - $3000 a day. What the service doesn't do is help the average person figure out what he or she needs to do.
On the consulting firm's web site, it's identity theft article mentions "identity management" for instance. "Identity management" usually refers to how a big company manages its (employee) user ID in a safe, secure, organized and unified fashion. "Identity management" doesn't deal directly with the accepted household term "identity theft." This confuses the matter.
Sure. Big companies need to fix its security to prevent breaches that expose personal info to possible identity theft. But to distort "identity management" and "risk management" consulting services for big companies as solutions to everyday identity theft does a disservice to the public.
My point is this: Here's a case of big business exploiting identity theft awareness by using an alarming household term to send a sales message to other big businesses - not to ordinary folks. Beware of the motive that lies beneath the message when you're looking for info to protect yourself from identity theft.
posted by Henry at 9:05 PM
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